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Communications and Social Media Specialist
Location: New York
Contact(s): Tracey Breslin
The Communications and Social Media Specialist is an important contributor to Cadwalader’s digital presence, and the related content projects and processes, that are critical to the firm’s reputation and the Business Development, Marketing and Communications (BDMC) department’s service delivery and operational efficiency.
Reporting to the Director of Communications and collaborating closely with the Communications and Public Relations Manager, all members of the BDMC department and other firm stakeholders, the Communications and Social Media Specialist will develop traditional and multimedia content for use across all internal and external firm channels (intranet, website, social media, digital and print collateral); handle day-to-day management of the firm’s social media channels, and selected website and intranet administration; and have a key role in the leverage content and social media to advance our strategic business development and marketing objectives.
Responsibilities:
- Draft promotional language, including summaries of events, client wins and press mentions for website, social media, digital brochures, newsletters and internal channels.
- Manage the firm’s day-to-day social media presence, which currently includes LinkedIn and X, and serve as the go-to resource on social media best practices.
- Serve as lead for posting firm news, events and publications content to intranet, website and social media channels; collaborate with others who have intranet and website administrative responsibilities to ensure optimal client service.
- Serve as lead for podcast, photo collage/animation and video content requests, collaborating closely with the BDMC department, including the Art Director for brand consistency.
- Collaborate with the BDMC department to leverage website and social media tactics as part of integrated strategies for all appropriate projects.
- Monitor, assess and report on website and social media via weekly activity updates, including engagement and other relevant metrics; and maintain an editorial calendar of upcoming campaigns.
- Identify and recommend enhancements to firm’s current social media presence, including paid posts, targeted expansion to other channels (Facebook, Instagram, TikTok) and revitalization of underused channels (YouTube).
- Contribute to the firm’s robust thought leadership activities, including assisting with selected content generation and all website and social media promotion of Cadwalader’s signature client-facing newsletters.
- Assist with the review of incoming content requests from department colleagues on a host of deliverables, including those related to our intranet, website and social media channels.
- Ensure that materials are delivered accurately and on time (related tasks include gathering precedents, editing, fact-checking, proofreading, compiling, collaborating).
- Other duties or special projects may be assigned.
Knowledge, Skills and Abilities:
Candidates for the Communications and Social Media Specialist role should have experience and proficiency in:
- Online paid digital campaigns
- Podcast and video creation, production and dissemination
- Photography
- Designing social templates and similar digital assets through Canva, Adobe Creative Cloud (Premiere Pro, Audition, PhotoShop, InDesign, Illustrator and After Effects ) Libsyn, and other programs.
- SEO and website analytics
Qualifications:
To be successful, the candidate will need:
- Excellent interpersonal and communications skills, both oral and written.
- Exceptional internal client service and a “can do” approach to work and collaboration.
- Highly developed organizational and project management skills.
- The ability to:
- handle competing priorities.
- develop and maintain collaborative working relationships.
- demonstrate effective problem-solving and people management skills.
- work in a fast-paced environment while exhibiting a strong attention to detail.
- be a self-starter who can proactively alert colleagues about project deadlines, action items and potential challenges to meeting goals.
- Prepared to monitor email outside of normal business hours and be available as needed.
- Willingness to travel, if needed.
Education and Experience:
- Bachelor's degree in marketing, communications or related field desired.
- 3+ years of experience in marketing and communications/social media; law firm or professional services environment is a plus.
- Strong computer skills with iOS and Microsoft Offices suites of programs.
The anticipated annual base salary range for this position is $90,000 to $110,000. The actual base salary offered will depend on a variety of factors, including without limitation, the qualifications of the applicant, years of relevant experience, level of education attained, certifications or other professional licenses held, and if applicable, the location from which the applicant will be performing the job.
EEOC: Cadwalader is an equal opportunity employer. We offer opportunities to all qualified persons regardless of race, color, religion, sex, age, national origin, marital status, veteran status, disability, sexual orientation, gender identity and expression, or status in any group protected by federal, state or local law.
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