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Email Greenwashing remains at the top of enforcement agendas in 2024. Marketing products and services as “green” and “sustainable” is a common practice and seen as an important way to attract the attention of environmentally conscious customers. In 2023, the European Commission reported that 53% of sustainability claims were misleading or vague, and 40% were unsubstantiated. https://www.cadwalader.com/resources/clients-friends-memos/uk-financial-regulator-publishes-guidance-on-new-anti-greenwashing-rule